Finish Strong: Putting Your Priorities First at Life’s End

Barbara Coombs Lee, founder of Compassion & Choices, is a powerful advocate whose journey from bedside nurse to attorney shaped a national movement to improve end-of-life care. When I joined the organization, I was asked to partner with Barbara to bring her manuscript to market, drawing on my background as an author. I led the effort from manuscript development through publication, working closely with consultants to complete and refine the book through multiple revisions. I created and executed the comprehensive marketing strategy—including a robust digital campaign—developing all materials for the nationwide launch. This project blended strategic storytelling with mission-driven messaging to elevate Barbara’s voice and expand the book’s reach across online platforms and audiences. The books was well received and included an appearance for Barbara on Diane Rehm and an op-ed in the New York Times. Buy your copy today.